Wednesday, May 6, 2020

The Film Kiss Me Kate versus The Taming of the Shrew by...

The Film Kiss Me Kate versus The Taming of the Shrew by Shakespeare There have been many Shakespearean plays that have been made into movies throughout the years. One that may not be so easy to come across is â€Å"Kiss Me Kate†. This movie stars Kathryn Gayson ,as Lilli Vanessi, and Howard Keel, as Fred Graham. This is a adaptation of Shakespeare’s â€Å"The Taming of the Shrew.† The movie contains a story with in a story. The movie is about a man, named Fred Graham, who makes a recreation of the famous play. Many of the characters portray real life people who are some what identical to those in the play. The movie illustrates Shakespeare’s characters as he intended them to be and gives the viewer a good idea of what†¦show more content†¦He begins throwing food around, yelling, and hitting the servants. He then states that he is going to keep her up all night and complain about many other things so that she will not be content (Act IV, Scene I). The whole act was planned to begin the process of â€Å"taming† Katherina. At the end of both the movie and the play, Katherina gives a very long speech that lets the audience know that she has now seen the errors of her ways. The play, on the other hand, gives a little more insight as to why the story ended this way. The two characters who play Bianca and Lucentio are also dating during the making of the play. Lois, who plays Bianca, is a very flirtatious woman who always seems to get more than her share of attention form men. Bianca is also a character who receives similar attention from men. These two roles fit hand and hand. Bill Calhoun plays Licentious, who eventually weds Bianca. Bill is dating Lois throughout the performance of the play. He, like Lucentio, feels insecure and worrisome about the way his relationship with the woman that he is in love with. When her and Lucentio get married in the movie, it appears to be directly f ollowing the wedding of her sister. In the play they are married in ACTIV and Katherina was married in ACTIII SCENE II. There is a lot of detail in between, that the movie does not show. For instance, the play talks about a man named Vicentio. This is the father of Lucentio. Tremio, Lucentio’s

Tuesday, May 5, 2020

SWOT Analysis in Strategic Marketing Planning

Question: Discuss about the SWOT Analysis in Strategic Marketing Planning. Answer: Introduction: Marketing is the first step for British Airways towards the attainment of firmness in the reputation. The earlier sentence contradicts the third position of the concept of marketing in the lecture slides. As a matter of specification, marketing is the assemblage of buyers and sellers. Effective adherence to the standards and codes of market legislations help the organizational personnel to indulge into fair completion with the contemporary brands. Typical example in this direction is the competition policies. Here, the example of joint venture with the Marks and Spencer proves beneficial in terms of introducing lucrative deals, trades and transactions with the buyers. Herein, lays the consciousness of the organizational personnel towards the purchasing power of the customers. This consideration is the foundational base towards efficient and effective marketing (Gordon 2012). Market research is a beneficial tool in adding firmness into the position of the organization within the compe titive ambience. The behavioral conduct of consumers can be considered as a segment of marketing. Delving deep into the mindset of the customers adds appropriateness within the action of marketing. From this perspective, the step of coloring of the tail of the plane proves appropriate. This step reflects the attempts undertaken by British Airways to influence the purchasing decisions of the customers by adding spice and variety in the life of the passengers (Kim et al. 2012). Provision of free foods by the organization facilitates the low-income group customers, which ceases with the aspect of charging. The aspect of charge subside the purchasing power of the customers. This motive compels them to suffer from inferiority complex, which bears correlation with the poor quality of decision-making (Ayub et al. 2013). This maintenance highly influences their purchasing power and buying decisions. Target segmentation is the stage, which leads to the minds of the customers. Bearing in mind the lifestyle, income, specific tastes and preferences of the customers helps the organizational officials in the achievement of positive results. The decision to charge for the foods acts as a deviation of this consideration. Marketing mix is a typical example, which would prove beneficial in identifying the target of the organization. The attribute of efficiency relates with the addition of value in the profit margin, which possesses flexibility for the organization to penetrate into foreign markets (Wan 2012). Consideration of internal and external environment acts assistance for British Airways in expanding their business. Beautification of the internal environment leads to the modification of the external environment. Herein, lays the symbolic significance of the inbound and outbound logistics of the value chain analysis. Herein, lays the financial flexibility to engage into joint venture with Marks and Spencer. This flexibility helps the organizational personnel to maintain the equilibrium between the supply and demand, which is a gradual progression towards the attainment of sustainable growth (Ayub et al. 2013). References Ayub, A., Razzaq, A., Aslam, M.S. and Iftekhar, H., 2013. A conceptual framework on evaluating SWOT analysis as the mediator in strategic marketing planning through marketing intelligence.European Journal of Business and Social Sciences,2(1), pp.91-98. Gordon, R., 2012. Re-thinking and re-tooling the social marketing mix.Australasian Marketing Journal (AMJ),20(2), pp.122-126. Kim, K.H., Jeon, B.J., Jung, H.S., Lu, W. and Jones, J., 2012. Effective employment brand equity through sustainable competitive advantage, marketing strategy, and corporate image.Journal of Business Research,65(11), pp.1612-1617 Wan, X., Evers, P.T. and Dresner, M.E., 2012. Too much of a good thing: The impact of product variety on operations and sales performance.Journal of Operations Management,30(4), pp.316-324.